Innovation can mean different things to different people but most can agree it includes inventions and changes in products and services that improve a situation or solve a problem in a new way. Innovation in User Experience means that people can do what they need and want to, with technology, products and services that enhance their experience.

2015 is the Ten Year Anniversary for World Usability Day.

We are celebrating 10 years of sharing the message that the user experience is a key to making technology work better for people. Innovation also means revolution: 2015 is the year to grow our usability revolution by bringing our message to the general public:
No-one should have to suffer through products and services that get in their way.

People should not be made to feel stupid by technology.